Press Releases

The RIA Dig, Our Newest Research Study

New Research from SwanDog on Registered Investment Advisors

SwanDog Strategic Marketing has released a major new research study that provides an in-depth exploration of Registered Investment Advisors (RIAs).

Published by SwanDog and Penton’s, “The RIA Dig: What We Uncovered About the Industry’s Most Enigmatic and Alluring Distribution Channel” provides insight to asset managers about the habits, practices and nuances of this specialized market.

“If our research taught us anything, it’s that, when it comes to RIAs, most asset managers haven’t gotten the formula right yet,” said Dave Swanson, head of SwanDog. “The study offers not only the promise of greater understanding of the channel, but also specific actions to increase distribution effectiveness.”

The 187-page study contains 84 exhibits and commentary that asset management firms can use to better understand and target RIAs. For more information, go to or call 630-995-3858.

Independent Advisor Dig Research Study

Groundbreaking New Study Probes Independent Financial Advisors

SwanDog Strategic Marketing announced the release of a groundbreaking new research initiative, the Independent Advisor Dig, which focuses on the challenges, attitudes and behaviors of independent financial advisors.

“We are very excited about The Dig,” said Dave Swanson, founder and managing partner of SwanDog. “The study represents one of the most sweeping explorations of the independent financial advisor space from a sales and marketing perspective. It has extremely high value to anyone who considers independents valuable to their business.”

The information in the 127-page report will be helpful to marketers from day one. Firms with adverting budgets will benefit from knowing the specific publications and websites advisors turn to every day. They will know which groups of advisors use social media for their own business and which do not. The report also examines how advisors view wholesalers and their essential role in the distribution process.

Read more: Independent Advisor Dig Research Study

Introducing Advisors InSIGHT

SwanDog Marketing Introduces Advisors InSIGHT, a Primary Research Tool for Asset and Wealth Managers

Chicago, IL, September 21, 2012 – SwanDog Strategic Marketing, LLC, a financial services marketing consulting boutique, has rolled out Advisors InSIGHT, a new time-share focus group program that provides asset and wealth management firms direct access to qualitative research on financial advisors.

The program’s primary benefits:

  • Offers marketers a turnkey approach to research advisors' attitudes, needs and preferences on virtually any topic of relevance to their firm
  • Helps mitigate the regulatory constraints firms face when conducting primary research on their own
  • Comes at a much lower cost, due to the shared nature of the focus groups

Read more: Introducing Advisors InSIGHT

Sales And Marketing In Concert - It’s Time To Rock!

New Study Recommends Asset Managers Move to a More Synched Distribution Model for Greater Productivity Without Additional Costs

Chicago, IL – July 19, 2011 – Are asset management firms getting the most from their sales and marketing investment? That’s the burning question executives should be asking about their company’s distribution model, according to SwanDog Strategic Marketing, a suburban Chicago-based consulting firm.

In a groundbreaking new study, “Sales And Marketing In Concert - It’s Time To Rock,” SwanDog researched how sales and marketing work – or don’t work — together at asset management firms. The report advocates that integrating the two functions is the best path to success in today’s highly competitive, mature marketplace.

“We believe that the path to greater productivity starts by getting more from your existing investment in sales and marketing, and that doesn’t necessarily mean hiring more people,” said Dave Swanson, founder & managing partner of SwanDog and one of the paper’s authors. Rather than viewing sales and marketing as two distinct areas, the study advocates an intentional blurring of the lines that divide the two functions, which are both working toward the same end goal.

Read more: Sales And Marketing In Concert - It’s Time To Rock!

FRC, SwanDog Announce Collaboration

SwanDog announces the release of a new study co-authored with FRC (Financial Research Corporation) – entitled Beyond The Collateral – Unlocking Marketing’s Strategic Potential for Competitive Advantage.  The study represents one of the most comprehensive examinations of marketing ever undertaken in the intermediary-distributed financial space.  It reviews perceptions of marketing as well as presenting a roadmap for implementation of strategic change.

Read more: FRC, SwanDog Announce Collaboration

SwanDog Offers FREE Online Marketing Plan Template

October 12, 2007 Chicago--Too many firms fail to plan, so SwanDog Strategic Marketing, LLC is offering a free download of its Financial Services Marketing Plan Template through Nov. 30, 2007 at

“Over 35% of firms fail to develop a written marketing plan,” says Dave Swanson, founder and managing partner of SwanDog, citing research from a recent study co-authored with FRC (Financial Research Corporation) on financial services marketing.  “In fact, only a small percent of the plans we reviewed provided any strategic direction whatsoever.  Most were little more than a hyped-up tactical to-do list. I know marketers can do better – they just need the tools and guidance.”

Read more: SwanDog Offers FREE Online Marketing Plan Template

SwanDog Strategic Pumps "Marketing Fuel"

Participants Wowed by Inaugural “Fuel” Workshop 
October 16, 2006 10:00am

CHICAGO -- (BUSINESS WIRE) -- October 16, 2006 -- If your company’s marketing efforts are running out of gas, it may be time to start pumping “Marketing Fuel.”

That’s the opinion of participants who were surveyed after attending the inaugural Marketing Fuel™ workshop created by SwanDog Strategic Marketing LLC, a Chicago-based consulting company.

Marketing Fuel is a strategic marketing workshop with practical, hands-on exercises and interaction tailored to the marketing needs of the audience. Attendees included marketing, sales and allied professionals at every level of an organization. The inaugural workshop was custom-designed for LPL Financial Services, the nation’s leading independent broker-dealer.

Read more: SwanDog Strategic Pumps "Marketing Fuel"